Resources for Branding

Shapes

Shapes
Associated Notions
Commonly Used By
Circle Wholeness, communion, the totality Governments, Churches, Daycares, Education, Pet shops
Square Stability, fairness, equality, trust Food industries, non-profit organizations
Rectangle Honesty, organization, stability Law firms, Healthcare, Manufacturing, News
Triangle Ascension, perfection, unity Aerospace, Construction, Entertainment
Diamond Faithfulness, strength, purity Design firms, Fashion, Jewelry
Star Purity, divine guidance Auto, Sports, Entertainment, Fashion
Ellipse Flexibility, familiarity, compliance Electronics, Manufacturing
Pentagon Wisdom, justice, protection Finance, Government, Education
Hexagon Strength, durability, efficiency Security, Technology, Electronics
Octagon Rebirth, resurrection, transition Finance, Law firms, Churches

Resources for Branding

Color

Color
Adjective
Color
Adjective

Red

Powerful

Hunter Green

Traditional

Maroon

Rich

Teal

Refreshing

Pink

Romantic

Turquoise

Tropical

Vermilion

Vital

Royal Blue

Classic

Sienna

Earthy

Navy Blue

Dependable

Red Orange

Friendly

Light Blue

Calm

Salmon

Soft

Blue Violet

Regal

Yellow Orange

Welcoming

Violet

Magical

Yellow

Moving

Lavender

Nostalgic

Egg shell white

Elegant

Red Violet

Energetic

Chartreuse

Trendy

Mauve

Subdued

Light Green

Fresh

Gray

Professional

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