Step 1 Logo Identity Checklist of Attributes: Your logo identity should exemplify these truths: Clearly identifies the business Have compatible black and white versions Legible on an ink pen or billboard Unique to a brand Limited in color Various Logo types include: Iconic Monogram Illustrated Logo Emblem Enhanced Typeface Below is a list of the various file formats you should receive when ordering a logo, except for .gif, which is used primarily for animation. Extensions File Format Name Common Uses .jpg, .jpeg Joint Photographic Experts Group Displaying opaque images on websites .png Portable Network Graphics Displaying transparent images on websites .pdf Portable Document Format Displaying printable vector graphics .ai Adobe Illustrator File Creating logos .svg Scalable Vector Graphics Displaying scalable graphics .eps Encapsulated PostScript Editing vector files .gif Graphics Interchange Format Displays a sequence of images online .zip ZIP Compressing multiple files into (1) folder Order Now See Examples Below is a gallery of our work from over the last 15 years. We appreciate each and every client. Owner, Antonio Bryant Which step are you on? Call 1-877-248-3330 to set up a meeting, or Order Now