Step 3

Brand Guide

Checklist of Attributes:

Your brand guide should exemplify these truths:

Clearly identifies the brand attributes

Contain color palettes, typography, and logo variations

CMYK color mode, pdf file

Utilizes the brand’s character styles and rules

A Brand Guide  or ‘brand deck’ contains and explains the typography and color palette featured in the company logo. Replicating these attributes in various media creates a brand. The Brand Guide is a pdf document that can be given to a graphic designer who will then have the rules, to reinforce the brand. Common Brand Guide features include:

  • Logo Variations
  • Color Palette Hex Codes/Pantones
  • Typography
  • Company Values/Brand Voice
  • Sample Stationary/Sample Media

Below is a list of the various file formats you should receive when ordering a brand guide.

File Format Name
Common Uses
.pdf Portable Document Format Displaying printable vector graphics
.ai Adobe Illustrator File Creating logos
.txt Text file Typing Text without formatting
.zip ZIP Compressing multiple files into (1) folder

Below is a gallery of our work from over the last 15 years. We appreciate each and every client.

Owner, Antonio Bryant

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