Step 3 Brand Guide Checklist of Attributes: Your brand guide should exemplify these truths: Clearly identifies the brand attributes Contain color palettes, typography, and logo variations CMYK color mode, pdf file Utilizes the brand’s character styles and rules Common Brand Guide features include: Logo Variations Color Palette Hex Codes/Pantones Typography Company Values/Brand Voice Sample Stationary/Sample Media Below is a list of the various file formats you should receive when ordering a brand guide. Extensions File Format Name Common Uses .pdf Portable Document Format Displaying printable vector graphics .ai Adobe Illustrator File Creating logos .txt Text file Typing Text without formatting .zip ZIP Compressing multiple files into (1) folder Order Now See Examples Below is a gallery of our work from over the last 15 years. We appreciate each and every client. Owner, Antonio Bryant Which step are you on? Call 1-877-248-3330 to set up a meeting, or Order Now