Step 8

Advertising & Merchandise

Checklist of Attributes:

Your merchandise should exemplify these truths:

Display your company logo and contact info 

Utilizes the brand’s color palette and rules

Informs users with on-brand content


Your advertising campaign should exemplify these truths:

Occurs during your target audience’s peak time

Speaks to target audience in their preferred medium

Utilizes an on-brand voice to call viewers to action

Informs users with on-brand content

 

 

 

 

 

Common Merchandise include:

  • T-shirts
  • Coffee Mugs
  • Magnets
  • Key Chains
  • Duffel Bags
  • Hats
  • Balloons etc. 

Common Advertising tools include:

  • Google AdWords
  • Local Cable Networks
  • Radio Stations
  • Publications

Below is a list of the various file formats you should use when ordering merchandise.

Extensions
File Format Name
Common Uses
.pdf Portable Document Format Displaying printable vector graphics
.ai Adobe Illustrator File Creating logos
.eps Encapsulated PostScript Editing vector files
.mov QuickTime Movie Displays an uncompressed video file
.xls Microsoft Excel Structuring data
.txt Text file Typing Text without formatting
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