Step 7

Newsletter

Checklist of Attributes:

Your newsletter identity should exemplify these truths:

Call users to act upon the newsletter’s goal

Utilizes the brand’s character styles and globals

Informs users with on-brand content

Be responsive to all devices

Newsletter tools include:

  • MailChimp
  • The Newsletter Plugin (WordPress)
  • Subscription Form
  • CRM (Customer Relationship Manager)

Below is a list of the various file formats you may use when ordering a newsletter.

Extensions
File Format Name
Common Uses
.jpg, .jpeg Joint Photographic Experts Group Displaying opaque images on websites
.ai Adobe Illustrator File Creating logos
.svg Scalable Vector Graphics Displaying scalable graphics
.gif Graphics Interchange Format Displays a sequence of images online
.doc
 Microsoft Word Typing text with formatting
.txt Text file Typing Text without formatting
.zip ZIP Compressing multiple files into (1) folder
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