Step 7

Advertising

Checklist of Attributes:

Your advertising campaign should exemplify these truths:

Occurs during your target audience’s peak time

Speaks to target audience in their preferred medium

Utilizes an on-brand voice to call viewers to action

Informs users with on-brand content

Common Advertising tools include:

  • Google AdWords
  • Local Cable Network Broadcasting
  • Radio Stations
  • Publications
  • Online and Social Media Advertising
  • Newsletters

Newsletter graphic design service involves creating banners and customizing templates to reflect a particular brand. We utilize MailChimp and manage campaigns for monthly deployment. The newsletter goes out to a list of email addresses you have collected either through a form published on your website or email correspondence.

    Below is a list of the various file formats you may use when ordering advertising.

    Extensions
    File Format Name
    Common Uses
    .jpg, .jpeg Joint Photographic Experts Group Displaying opaque images on websites
    .pdf Portable Document Format Displaying printable vector graphics
    .eps Encapsulated PostScript Editing/Printing vector files
    .mov QuickTime Movie Displays an uncompressed video file
    .doc
    		 Microsoft Word Typing text with formatting
    .txt Text file Typing Text without formatting
    .zip ZIP Compressing multiple files into (1) folder
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